Normative, billed as the world’s first emissions accounting engine, raises 10 million euros in Series A


Accounting for emissions is something new a few decades ago. But as the world increasingly realizes the need to reduce the carbon footprint, the concept has become quite popular, with governments around the world encouraging companies to engage in carbon accounting. Carbon accounting, in turn, involves translating greenhouse gas emissions into an internationally recognized measure of CO2 equivalents, thus allowing consistency, comparability and transparency when measuring the impact of emissions.

Normative is the world’s leading emissions accounting engine, and it has now raised € 10 million in a round led by 2150 and ETF Partners. The round also included the participation of investors Lowercarbon Capital, ByFounders and Luminar Ventures. Normative thus consolidates its position as the No.1 in carbon accounting SaaS in Europe.

Founded in 2014 by Kristian Rönn to accelerate the transition to Net Zero, Stockholm-based Normative claims to have set a new standard in scientific accuracy for emissions accounting, powered by its market-leading emissions database. . With hundreds of clients, she has partnered with leading climate change organizations, including the UN, to provide actionable insights on sustainability.

Rönn said that before COP26 (which is the 26th United Nations climate change conference) everyone (companies in particular) should be courageous. Companies also need to be pragmatic and realize that removing carbon from their operations and supply chains is good business. “The cost of carbon is a huge liability on your balance sheet and you must act to ensure the survival of your business,” said Rönn, adding that business leaders must seize the historic opportunity to measure and take action to ensure the survival of your business. reduce their carbon. footprint.

Normative aims to standardize the inconsistent, costly and labor intensive process of carbon accounting – its software automates emissions calculations and provides information and advice to companies on how to achieve net zero. .

This is something that is absolutely necessary because most companies are unable to keep up with and reduce their greenhouse gas emissions. Normative provides software for the UK’s SME Climate Hub – which is a partner in the UN’s Race to Zero campaign to drive change towards a low-carbon economy – and is also rolling out a free startup plan in collaboration with Google. org to provide businesses of all sizes with access to accurate carbon accounting tools.

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